Sales of Australian weather apps have been quiet recently (more details to come in a future post), and right now Oz Weather is at #17 overall ranking of Australian paid apps. This is a very respectable position by almost any standard, although much less impressive than it has been historically.
I am attributing this mainly to the fact that the weather is now inter-seasonal and hence rather bland, especially when compared to the exceptional heatwave and tragic bush-fires in Victoria two months ago, during which sales peaked quite dramatically. In a previous article I revealed the relationship between interest in weather and Oz Weather sales levels, and this apparently continues to hold true, as weather query rates have been below 1 per app per day recently, indicating an historically low interest level in the weather from app users.
However, Oz Weather development continues never-the-less! Version 1.4 has just been approved by Apple. This approval took 4 working days (6 days elapsed), which seems to be about par for the course.
The main new feature is a much-improved city selection dialog. Although it has been possible since v1.0 to use GPS location via the “Locate Me” crosshairs button on the add city screen, it seems that many users never even noticed it was there, and thus were scrolling through the list of 274 cities in alphabetical order in the hope of finding somewhere nearby by finding familiar place names.
The new screen design has the following improvements
- Divides cities into separate lists for each state
- Makes the “Near Me” button much bigger and easier to find
- Also allows users to view a list of locations near to any specified location
The other changes are a little more subtle. For example I have added grip bars to the current weather views, thus making it more obvious that you can scroll sideways to find observations for other nearby locations within your vicinity. I’ve almost lost count of the number of emails I’ve received from users requesting additional observation locations, and who seemed to be very pleasantly surprised when I told them they could already just scroll sideways to get exactly those locations.
And the least visible change has been a very satisfying one for me, as I believe that I may finally have conquered an obscure problem that could cause a crash. It was a fairly rare crash, but not rare enough to prevent some understandably annoyed users from leaving some bad reviews. Sadly there is no mechanism in place allowing developers to respond to people who report their problem via a review. But here is a suggestion for Apple. When someone submits a review with, say, 2 stars or less, then prompt the user with a message like the following.
If you have experienced problems with this app, then please contact the developers via their supplied contact email address for support. Developers are unable to contact you or respond to you regarding any problem that you report only via a review.
Apple already does prompt users with messages when they leave reviews – why not just add an extra one like this? It could greatly help users and developers alike.