The Oz Weather iPhone app was first released on 20th Nov 2008 – yes that’s more than 5 years ago!!! By all accounts, it’s been a highly successful app. Notably, in January 2009, it reached #1 ranking for paid apps in the Australian app store and stayed there for about 10 days, during the period of an intense heatwave, and deadly bush-fires. And over the entire 5 year period, the app has been installed onto hundreds of thousands of devices.
There have also been more than 30 free app updates released during that period, and also an attempt to use in-app purchase to provide new, advanced features, which were much appreciated by a number of users. This also attracted a lot of very negative and vocal feedback from users who thought they should be getting it all for free, and as a result I eventually re-integrated those features into the app and removed the in-app purchase. But the damage was done, and with a competitor who crowed loudly that their own app’s updates would be free forever (they’ve since reneged of course), Oz Weather lost its lead in the app store to them.
And here’s how Oz Weather sales have gone, over the last few years…
So as you see, despite the many app updates (seen as comments bubbles in the above graphic) new sales have trailed off considerably. There are a number of reasons for this. The biggest one is that competition has increased a lot over the years. In fact it seems that my own openness in posting my app’s sales figures during those early years probably encouraged quite a few other developers to try their hand at it. And then there were the bigger players in the Australian weather field, such as “WeatherZone” and “Elders Weather”, who had just been slow to get into the app store, and eventually figured out how to make their apps more appealing. Some of those competitors innovated with new types of features that I didn’t think would be as appealing to users as they actually turned out to be. More recently still, it seems to have become something of a trend amongst app developers to use weather apps as a kind of test playground for new app design paradigms. And there have indeed been some really nicely-designed weather apps coming out, especially with iOS7 style interfaces.
And it is indeed the iOS7 operating system update that finally prompted me to consider starting afresh. And with this impetus, suddenly there was a surge of new enthusiasm to create several innovative new features, some of which had been floating around in the back of my head for years, but not seen the light of day due to lack of motivation stemming from the various issues described above.
The big issue was, of course, whether or not this could or should be offered as a (necessarily free) update to the existing Oz Weather app, as opposed to creating a brand new app. I’m sure readers of this post will be well aware of the many precedents for creating new apps as opposed to providing free updates – the first big one of which was Tweetie – and they got some really bad reactions, although over time there has been greater and greater acceptance that this is pretty much a necessary way to go in order for app developers to survive, in particular given the shortcomings of in-app purchases, and the fact that they simply aren’t workable in many types of non-game category apps.
A key metric to consider in my own case is that I’ve spent around 1000hrs building the new app and its associated server code. Even if I were to value my time with only a modest hourly rate, at the current rate of app sales, it would take much more than a year of ongoing income, in fact maybe several years, to pay for the time I’ve invested in it. Obviously that would not be a sustainable way to work or run a business.
Also, many of the existing Oz Weather users bought the app more than 3 years ago – most of them paid around $2.49 for it, although it’s since gone down to $1.99 due to Apple changed pricing tiers, combined with ongoing downward price pressure from the competitors. Further, many users do continue to use the app on a daily basis – so it would be hard for them to argue that they haven’t got good value for money.
Then, of course there are those users – a much smaller number – who bought the app more recently – and it will probably feel less fair to them not to be getting a free upgrade. However, I am not intending to stop providing data feeds to the existing app, at least for the foreseeable future. (I don’t want to make any rash promises that I might not be able to honour – it might be necessary to drop the feed at some point down the line.) So those users will continue to have a fully-featured, working app – the same features that were advertised to them in the app store, and which they paid for. I do know it will suck a little bit more for those who bought it only really recently. So if you really feel that badly about paying for the upgrade, and are financially stressed by it, what the hell, why not send me an email, via the app’s About / Email us button, and if you really make a good case, I’ll see if I can help out.
There it is – that is why I’m releasing the new version of Oz Weather as a new app. For better or for worse. So may god help me. Amen. 😉